Articles

Thoughts and stories on the art of storytelling

March 8, 2023

We think of communication in terms of statements. In terms of messages, words, thoughts, opportunities not to be missed, appropriate things to say in every situation. In any case,…

March 8, 2023

“What do you do?”. This is one of the most frequent questions I am asked. “I am a communications expert,” I usually answer very abstractly, knowing that this is…

March 8, 2023

Every decision we make is influenced by stories. Choices as varied as the book we select to read, the films and series we see, our decision to get or…

March 8, 2023

Every day, thousands of pieces of information strive to get our attention: reports and announcements on strategic partnerships, campaigns for innovative products, surveys using percentages and figures, photos and…

March 8, 2023

Fighting the climate crisis is one of the top priorities for the next decades. It took the world nearly thirty years to turn ‘climate change’ from a term used…

March 8, 2023

“What do you do for a living?” This is, undoubtedly, one the most frequent questions in business meetings and social gatherings. The typical answer is “I am …”, adding…